Kia’s New Football-Themed Commercials Rip On Pussification Of America

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Kia may not make cars that appeal to me personally, but I will admit that their marketing and advertising teams are top notch. That Blake Griffin is just a straight up entertaining fella. And with football season in full swing, Kia launched a line of commercials centered around a new theme: “built for football families.” Really though, they are just a way to poke fun at the people who are trying to soften America’s youth.

This video would have been made better if Kia had gotten James Harrison to star in it. Harrison wants nothing to do with stupid participation trophies, which he made evident when he destroyed his kids’. Harrison family values at work, right there.

I like the concept. You’ve got some happy ass dad who never played sports trying to tell his kid he did great because he was out there trying. Then, you’ve got the mom being more realistic. My only issue with this one is that she doesn’t keep her thoughts in her head. Don’t feed the kid’s ego. Knock him down a few notches and let him learn the importance of hard work.

    1. maroonandgold

      His mom’s failed abortion of him? Or did he try to abort a fetus inside of him? Both make sense.

      10 years ago at 1:51 pm
  1. BoatShoesAndBooze

    The guy is probably hungover as shit, and only has half a hand. Give him a break.

    10 years ago at 1:50 pm
  2. ZeteNJ

    Only time I’ve ever seen a woman keeping her opinions to herself as a bad thing.

    10 years ago at 2:00 pm
    1. TheWolfOfGettysburg

      Their fuel injection system is called GDI, which they so proudly display on the back of their cars. Pretty sure that says it all.

      10 years ago at 2:30 pm
  3. FrederickVonWilhelmThe8th

    Getting a Kia is basically like buying a $20,000 participation trophy.

    10 years ago at 2:41 pm
  4. Canada

    I know it’s just a dumb commercial, but the mom thinking that her kid should quit instead of trying to improve is just as shitty as the father feeding the kid’s ego.

    10 years ago at 2:49 pm
    1. Tuco_1855

      It’s a classic case of role reversal in commercials to combat gender norms to appear progressive. Think about it. Realistically, mom is far and away more likely to be supportive no matter what and kiss her kids ass while dad sits there with the inner monologue of “damn, my kid sucks, my wife’s genetics fucking suck. Maybe I should introduce him into lacrosse.”

      10 years ago at 12:13 am
    1. Beecher1843

      So they’re trying to appeal to people outside if their normal buying demographic. Chalk it up to good marketing.

      10 years ago at 5:45 pm