Water Flavored Alcohol; Yeah, This Will Work

Dillon Cheverere12 years ago

Have you ever been in the beer aisle at the store hoping you’d run into water that gets you drunk? If you have, AIR has your back. I’m guessing the pitch to whichever insurance company took them on was carefully worded and meticulously delivered, because that’s a hard sell.

Called ‘Air’ (Alcohol Inspired Refresher), the carbonated alcoholic drink is virtually tasteless, colorless, odourless—like alcohol that tastes like water—so no one will know you’re getting drunk on it.

The malt-based mixture contains 4% alcohol, and also comes in berry and citrus flavors.

An alcoholic drink that tastes, looks, and smells like water? And it gets you fucked up? I see nothing wrong here. I mean what could possibly go wrong? You’re basically providing kids an undetectable route to inebriation. I just hope some parched child doesn’t find a cup of this stuff sitting around.

Air will soon be available at grocery stores in San Francisco, Las Vegas, Los Angeles, Portland and Seattle at 4 can for US$6.99, and US$1.74 each.

Weird, I would have chosen those exact cities to test the product’s viability. My guess is they’ll love the stuff, at least until it gets too mainstream. If AIR doesn’t catch on in these hipster meccas, you know it’s doomed.

• [via Huffington Post]