How Fireball Became The Most Popular Shot For College Students
Everyone’s favorite cinnamon gum-tasting shot, Fireball, has seen its sales soar from a paltry $1.9 million in 2011 to $61 million in 2013, thanks to a brilliant marketing campaign.
From Business Insider:
The $61 million figure doesn’t even include bars, another popular place to consume Fireball.
Fireball, which is described as tasting like cinnamon gum, has become a go-to shot for “young hedonists,” Leonard writes.
The whisky beverage is even close to surpassing Jägermeister, another liqueur commonly consumed as a shot.
Fireball’s marketing team went to bars in big college towns such as Nashville, Tenn., and Austin, Texas, to give out free rounds of shots to the entire bar, banking on the fact that college kids would jump at the chance to get free shots.
The Fireball representatives also encouraged the bars to hold Fireball drinking contests. They thought this was a perfect way to get the college students to drink their whiskey until it ran out.
The marketing team used celebrities to help promote the hellish whiskey, such as Josh Harris from “Deadliest Catch.” However, Fireball needs to step its game up in the celebrity department. Regardless, bartenders have declared Fireball the “go-to shot” for college students, and one Austin bartender even proclaimed, “Jager is dead.” This is good, because Jager is terrible.
[via Business Insider]
Image via Instagram
Fireball is the only good thing to come out of Canada…
11 years ago at 4:00 pmand Pamela Anderson
11 years ago at 4:04 pmI think you’re forgetting about the Canadian goddess, Elisha Cuthbert
11 years ago at 4:08 pmCasting her as a porn star in Girl Next Door was a genius move.
11 years ago at 4:29 pmCan’t forget Emmanuelle Chriqui.
11 years ago at 4:20 pmWhat about Nickleback???(This is sarcasm for you slow ones out there)
11 years ago at 5:09 pmCan’t forget Shania Twain
11 years ago at 10:12 pmFlorida Georgia Line would probably be a decent set of celebrities to endorse Fireball.
11 years ago at 4:01 pmAgreed. I think this article fails to mention the influence they’ve already had on the sales of this product. Seems like everybody I know that regularly consumes this stuff does so simply because of them.
11 years ago at 4:04 pmThe issue is that they readily endorse it already, without being paid by Fireball (to my knowledge). Why pay for publicity you’re going to receive anyways?
11 years ago at 8:38 amAbout damn time BourbonNeat changed his horrendously lame bio, still don’t understand how this guy is still writing though
11 years ago at 4:05 pmIt’s because he’s SFPL’s slampiece
11 years ago at 4:13 pmA few rounds of fireball shots throughout the night is great. Drinking and excessive amount of fireball shots and nothing else throughout the night will make you want to jump into oncoming traffic the next morning.
11 years ago at 4:07 pmThis is correct, but damn have you ever tried walking around a party with a handle of Fireball? It goes down so easy.
11 years ago at 4:37 pmA drink for a woman.
11 years ago at 4:07 pmI thought only girls drank fireball.. guess I was wrong
11 years ago at 4:08 pmReal in depth reporting there, Durant.
11 years ago at 4:12 pmYeah, what a captivating meme too, nerd.
11 years ago at 4:33 pmDurant’s like a Jeffrey: just when you think he’s finally gone, he comes back worse than before.
11 years ago at 4:42 pmI’ll never get the time back in my life that I spent reading this blog post worthy of elite daily…
11 years ago at 11:23 amScary how similar this FoxNews article from today is, right down to the Jäger conparison. I’d say to sue… if were MSNBC or CNN
11 years ago at 7:11 pmhttp://www.foxnews.com/leisure/2014/04/30/sales-fireball-whisky-soar-as-it-becomes-go-to-shot-millennials/
I thought they fired you. I was really happy about it, too.
11 years ago at 4:17 pmDidn’t you write a shitty article saying how fireball was one of the “4 worst types of shots”
11 years ago at 4:19 pmI hate that I go to school with you.
11 years ago at 4:21 pm