Man Sues MillerCoors For Falsely Advertising Blue Moon As A Craft Beer

BlutarskyTFM11 years ago

I’m a big fan of craft beer. I love the stuff. Don’t get me wrong, though. I still drink Busch Light when the time calls for it. I’m not a snob or anything. See, Busch Light doesn’t claim to be anything special. It’s pretty straightforward in letting you know it’s a cheap, light beer. There’s nothing wrong with that. What I don’t like, however, are shitty beers that pretend to be something special. There’s no greater offender than Blue Moon.

First off, if you think it’s good, you’re insane. It tastes like rotten oranges mixed with hot dog water. Secondly, for a beer so shitty, it’s marketed and sold like it’s ten times better than it really is. It pisses me off.

Other folks out there feel the same about the faux craft beer, and one man is getting litigious about it. Evan Parent, of San Diego, is suing MillerCoors for false advertising. Why? He’d been buying and drinking Blue Moon for years thinking it was a craft beer. Now he’s pissed, and he wants justice.

It’s an interesting case. Blue Moon, which is brewed in the same breweries as Miller Lite and other MillerCoors beers, is marketed as being “artfully crafted” at the “Blue Moon Brewery.” The Blue Moon Brewery, in fact, isn’t real. It’s just MillerCoors.

The rules regarding what makes beer a craft beer make the case even more complicated.

From Gawker:

Parent points to the Brewers’ Association rules—which aren’t legally binding, mind—defining craft breweries as companies that produce less than six million barrels of beer annually and are no more than 25% owned by a major brewer. MillerCoors produces 76 million barrels of beer (or close facsimiles like Icehouse) every year.

Hey, you know what? If this guy wants to sue MillerCoors, more power to him. This is America. That’s his right. Whether he wins or loses, one thing will remain true: Blue Moon sucks. To quote Hunter S. Thompson, “Good people drink good beer.” Don’t be a shitty person, guys. Drink good beer..

[via Gawker]

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