Natty Light Is Doing The Lord’s Work And Offering To Pay Off $1 Million Worth Of College Student Debt

Socrates Johnson8 years ago

What’s the first thing that comes to mind for you when you think of Natty Light? If I had to guess, it’s the unbelievable sensation you feel as soon as that sweet nectar hits your lips while you’re balls deep in the first college football tailgate of the season. I know, I know, I’m something of an amateur mind reader.

Well, in the same way that Natty Light delightfully lowers your inhibitions, it’s also about to substantially thicken your wallet thanks to its recent campaign — announced via a Super Bowl ad — that aims to pay off $1 million worth of college student debt.

From Fast Company:

With regional ads in 10 markets picked for their college town bonafides like Pittsburgh, Cincinnati, Madison, WI, Dayton, OH, and Kansas City, MO, the brand is launching a contest called #NattyStories to give 25 students and former students a chance to win $40,000 each–from a pot of $1 million overall–to pay off student debt. To enter, all you have to do is post a video describing your “inspiration for going to college,” that includes a shot of a green pull-tab from cans of limited-edition Natty Light packs.

Chelsea Phillips, vice president of value brands at Anheuser-Busch, says the connection between Natty Light and college students is a natural fit. “When we looked at Natural Light consumers and the role the brand plays in their lives, it felt like a no-brainer to have a conversation about student debt,” says Phillips. “We want to use fun, Natty Light stories to make sure people are remembering the good times of college and not have it overshadowed by the debt they have to repay.”

Coors, you can stop making beer for banquets nobody’s attending. Dos Equis, you know what’s more interesting than some dude with an accent and a made-up backstory? Paying off your student loans.

I can’t think of anything that goes together quite as well as college and Natty Light, so this promotion, which you can learn more about on NattyStories.com, is pretty much a match made in heaven.

Now excuse me while I reminisce on happier times, when the biggest worry I had was when the next Natty shotgun was going down..

[via Fast Company]

Image via Natural Light/YouTube