Nike Bets Big on LeBron

Dillon Cheverere12 years ago

Nike and LeBron have been sleeping together for about nine or ten years now, but last night they finally announced they’re tying the knot. I hate to call LeBron the woman in the relationship, because I like the guy, but Nike officially locked him down with a ring.

As confetti was strewn about American Airlines Arena and champagne was sitting on ice inside the locker room, Nike had a commercial on deck that would surprise some people. “The Ring Maker” aired immediately after the game, a game where LeBron dominated, locked up the Finals MVP, and the Heat won the World Championship. It was LeBron’s first title, a very important milestone in his career and one thought to be long overdue. The one minute long commercial showed their unrelenting relationship and confidence in LeBron James, as depicted by a jeweler that begins crafting a championship ring for James beginning with the time he was in prep school and ending last night as he hoisted the trophy.

At 0:52 into the commercial, you can see footage from right after game 5 of the Finals, the very game that ended literally minutes before this commercial aired. That’s an impressive turn around. Aside from all that, it’s a pretty cool commercial.

He finally got his ring. One of the most criticized sports superstars in my lifetime finally carries the ultimate trump card.