Water Flavored Alcohol; Yeah, This Will Work
Have you ever been in the beer aisle at the store hoping you’d run into water that gets you drunk? If you have, AIR has your back. I’m guessing the pitch to whichever insurance company took them on was carefully worded and meticulously delivered, because that’s a hard sell.
Called ‘Air’ (Alcohol Inspired Refresher), the carbonated alcoholic drink is virtually tasteless, colorless, odourless—like alcohol that tastes like water—so no one will know you’re getting drunk on it.
The malt-based mixture contains 4% alcohol, and also comes in berry and citrus flavors.
An alcoholic drink that tastes, looks, and smells like water? And it gets you fucked up? I see nothing wrong here. I mean what could possibly go wrong? You’re basically providing kids an undetectable route to inebriation. I just hope some parched child doesn’t find a cup of this stuff sitting around.
Air will soon be available at grocery stores in San Francisco, Las Vegas, Los Angeles, Portland and Seattle at 4 can for US$6.99, and US$1.74 each.
Weird, I would have chosen those exact cities to test the product’s viability. My guess is they’ll love the stuff, at least until it gets too mainstream. If AIR doesn’t catch on in these hipster meccas, you know it’s doomed.
- [via Huffington Post]
Sounds like a nice place, this “beer isle.”
13 years ago at 10:47 amshhhhhhhh…
13 years ago at 10:48 am^^
13 years ago at 10:56 amOne too many water beers, eh Dorn?
13 years ago at 1:54 pm^ No, one too many waters.
13 years ago at 3:40 pmSpring break at Beer Isle. TFM.
13 years ago at 4:26 pm^ Fuck off, everybody hates you.
13 years ago at 9:14 pm^Something was done here
13 years ago at 9:17 pmThis shit is going to get so many 16 year olds laid.
13 years ago at 10:51 amthis ^
13 years ago at 10:56 amwish they had this shit when I was 16. I had to do it the old-fashioned way and wait until that horny stage right after her period and then convince her that four loko wouldn’t kill you if you just had a little bit and…
13 years ago at 3:02 pmPranks… Pranks everywhere.
13 years ago at 10:55 amThe possibilities are literally limitless.
13 years ago at 4:06 pmHigh schoolers will turn on Four Loko with this shit available
13 years ago at 10:56 amSo, it tastes like what you get at every college bar. Got it.
13 years ago at 11:01 amSo cool bro
13 years ago at 6:11 pm^^ I think he’s implying that he drinks alcohol like it’s water.
13 years ago at 10:07 pmThis is going to make shotgunning a breeze.
13 years ago at 11:03 am^ Something was definitely done here…
13 years ago at 11:34 amI would have to concur.
13 years ago at 11:43 am^^ well played
13 years ago at 1:00 pmI don’t understand…doesn’t beer already taste like water?
13 years ago at 11:05 am^
13 years ago at 10:11 pmSound gay.
13 years ago at 11:08 amSounds*
13 years ago at 11:09 amSounds gays**
13 years ago at 1:53 pmGay sounds***
13 years ago at 6:21 pmGays sounds****
13 years ago at 7:34 pmGay Sounds*****
13 years ago at 9:11 pm^^^^^^ As an Orioles fan, your name makes me sick.
13 years ago at 10:12 pmI want to shake the hand of the man who successfully pitched this.
13 years ago at 11:08 am^ Yep.
13 years ago at 11:19 am^^ Whaaaammy
13 years ago at 10:08 pmPeople are going to die.
13 years ago at 11:10 am