Water Flavored Alcohol; Yeah, This Will Work
13 years ago

Have you ever been in the beer aisle at the store hoping you’d run into water that gets you drunk? If you have, AIR has your back. I’m guessing the pitch to whichever insurance company took them on was carefully worded and meticulously delivered, because that’s a hard sell.

Called ‘Air’ (Alcohol Inspired Refresher), the carbonated alcoholic drink is virtually tasteless, colorless, odourless—like alcohol that tastes like water—so no one will know you’re getting drunk on it.

The malt-based mixture contains 4% alcohol, and also comes in berry and citrus flavors.

An alcoholic drink that tastes, looks, and smells like water? And it gets you fucked up? I see nothing wrong here. I mean what could possibly go wrong? You’re basically providing kids an undetectable route to inebriation. I just hope some parched child doesn’t find a cup of this stuff sitting around.

Air will soon be available at grocery stores in San Francisco, Las Vegas, Los Angeles, Portland and Seattle at 4 can for US$6.99, and US$1.74 each.

Weird, I would have chosen those exact cities to test the product’s viability. My guess is they’ll love the stuff, at least until it gets too mainstream. If AIR doesn’t catch on in these hipster meccas, you know it’s doomed.

    1. ConstructiveCritic

      At the bottom of my gut, with every inch of me, I plain, straight hate you. But dammit, do I respect you

      13 years ago at 10:10 pm
  9. Goldman Sex

    The article clearly says that the drink is carbonated. I see no purpose for this besides a gin and tonic, and no purpose for a gin and tonic unless you’re a redcoat.

    13 years ago at 9:00 pm