Bentley Is Now Making Golf Clubs, Unveils Set That’ll Run You $120,000

Harrison Lee10 years ago

Apparently, Bentley makes fucking golf clubs now. Yes, the same Bentley that makes the cars you can’t afford.

During last week’s PGA Merchandise Show, the company rolled out their new clubs, and they’re pretty slick. They are one-piece forged irons, and yes, they are going to cost you a pretty penny.

From Forbes:

A standard set of 8 irons (3-pitching wedge) will run you $3,500. Yes, that’s a little more than $400 for each iron. Adding a driver to your bag will set you back another $750. Be sure to save some spare change for Bentley’s $500 putter. These prices don’t include the numerous upgrades the company offers, such as custom-made $10,000 shafts or alligator skin grips.

And here is what they look like:

Love ’em. And to make shit even more special, Bentley is offering a club fitting session that they call the “Bentley Experience.”

Interested buyers are flown to Crewe, England, where they are given a private tour of Bentley’s headquarters. From there, the club buyer is flown to Japan to undergo an extensive analysis at Seven Dreamers Laboratories, Inc. Seven Dreamers, long known for its work in the aerospace field, also makes custom golf club shafts. Using data from 3-dimensional swing analysis, the company then designs and manufactures individual carbon shafts specifically for each customer.

“Unlike a typical club-fitting, where the golfer’s swing is matched to an existing shaft on the market, Seven Dreamers make custom shafts for you based on the data captured,” Lord said. “You can easily exceed 100 grand for a set of irons.”

Seven Dreamers offers shafts ranging in price from $1,000 to $120,000 each (made with material used in Japanese satellites.) Bentley can also customize the paint on your clubheads and shafts to match the exterior or interior color of your car. Still not enough? Customers can select their color of Mulliner Bespoke Hides to match their golf club grips to the upholstery of their car’s interior.

Do these things come with a car? Or rather, if I buy a car, do I get a set for free? Seems like it’s a good promotion to me to get the ball rolling on club sales. Hell, you know what? If I’m buying a Bentley, I’m forking over another $100K for the perfect set of custom clubs.

What better way to give everyone the big, proverbial “fuck you” than rolling around with a set of clubs that cost six figs? They probably automatically take 10 strokes off your score..

[via Forbes]

Image via Twitter/@JasonSobelESPN