Brooklyn College Spends $107,000 To Make Logo Look Less Like A Dick

Dillon Cheverere13 years ago

The old logo is pictured above, and to tell you the truth, it doesn’t look that much like a penis, definitely not enough to justify spending $107,000 to fix the damn thing. I’m saying this one was a gross overreaction. Personally, I think it looks pretty sharp. Nice and clean. It’s simple. Recognizable.

Just months after Karen Gould became president of the university, she put plans in motion to alter the logo. She thought the logo’s clock-tower silhouette looked too much like a dick.

The college hired Baltimore-based Neustadt Creative Marketing to draft a new logo and redo the Web site. The company soon cut all visual references to the seminal symbol of the La Guardia Hall tower, erected in the 1930s.

The design firm, which was hired without a bidding process or request for proposals, claims its work was cutting-edge.

“We replaced a logo that highlighted the campus clock tower with a fresh, youth-oriented design that would help the college stand out in the brand chaos of New York City,” the design firm touts on its Web site.

So, what does $107,000 worth of “cutting-edge” design get you? Uh, this:

Ridiculous use of university funds. I’m fairly certain I can find a couple fonts that look just like these on Microsoft Word. $107k for this is absurd. Give me three hours, and I could lock myself in my room with my laptop and bang out a couple options better than this one. And I’d still have time to catch the end of a soft core flick on Skinemax. All I’d need in compensation is a hundred bucks and a sixer.

[via New York Post]