Your family being legitimately concerned about how early you deem it acceptable to start drinking on the beach. TFM.

This is funny because members of fraternities exist in an environment with significantly more liberal social norms regarding the time of day at which it is considered acceptable to begin consuming alcohol, which is typically at a much later hour among the elder generation that would include the parents of today’s college students. During his time at college, this poster has become so accustomed to drinking alcohol at odd hours without social admonishment that he does so without thinking twice in front of his parents when at home on school break, oblivious to the fact that these differing norms have created a cultural dissonance that makes his family concerned that their relative may have developed a substance abuse problem.