How Fireball Became The Most Popular Shot For College Students
Everyone’s favorite cinnamon gum-tasting shot, Fireball, has seen its sales soar from a paltry $1.9 million in 2011 to $61 million in 2013, thanks to a brilliant marketing campaign.
From Business Insider:
The $61 million figure doesn’t even include bars, another popular place to consume Fireball.
Fireball, which is described as tasting like cinnamon gum, has become a go-to shot for “young hedonists,” Leonard writes.
The whisky beverage is even close to surpassing Jägermeister, another liqueur commonly consumed as a shot.
Fireball’s marketing team went to bars in big college towns such as Nashville, Tenn., and Austin, Texas, to give out free rounds of shots to the entire bar, banking on the fact that college kids would jump at the chance to get free shots.
The Fireball representatives also encouraged the bars to hold Fireball drinking contests. They thought this was a perfect way to get the college students to drink their whiskey until it ran out.
The marketing team used celebrities to help promote the hellish whiskey, such as Josh Harris from “Deadliest Catch.” However, Fireball needs to step its game up in the celebrity department. Regardless, bartenders have declared Fireball the “go-to shot” for college students, and one Austin bartender even proclaimed, “Jager is dead.” This is good, because Jager is terrible.
[via Business Insider]
Image via Instagram
Durant, you know how people make fun of some of the writers on this site all in good fun? That’s not the case with you. You should fucking stop.
10 years ago at 8:44 pmThis was quite possible the least effort I have ever seen go into a TFM article, and that is saying something. They gave SFPL a job, dammit. Come back when you can do better than a copy-paste article from Business Insider.
10 years ago at 9:11 pmRemember that time BourbonNeat licked my balls?
10 years ago at 10:39 pmGo Cougs!
![](https://assets.sbnation.com/assets/1717727/chug_medium.gif)
10 years ago at 12:17 amJager is terrible? Hahahahaha wow someone did not drink in highschool
10 years ago at 7:52 amJack Daniels Tennessee fire is way better, doesn’t have the big red taste and is perfect for drinking straight out of a flask during intramurals
10 years ago at 12:15 pmYou’re so frat
10 years ago at 12:55 pmDid you really try to create a meme? Just… just stop.
10 years ago at 12:55 pmDurant, every time I read one of your “articles,” my IQ drops steadily.
10 years ago at 2:29 pmHow much they pay you to write this sorry excuse of an article? Atleast do something cool like having bacon and dorn have a fireball drinking competition with strippers and elephants
10 years ago at 5:08 pmThat fireball whiskey whispers!
10 years ago at 10:43 pm