“Money Can’t Buy Happiness” Is Bullshit, According To Science

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“Money can’t buy happiness” is one of those expressions that we all know is bullshit, but we go along with it anyway because it makes people feel better about their shitty predicaments. It’s like saying, “Well at least you gave it your all.”

Now, we have cold hard science to back up a simple fact: life is pretty fun when you can afford to buy fun shit.

The study also delves into what different people buy to make them happy based on their personality traits.

From ITV:

Money can buy happiness according to Cambridge University. In a study of almost 77,000 bank transactions, they found people who spent more on purchases that matched their personality were happiest.

The study matched spending categories on the widely recognised “Big Five” personality traits – openness to experience (artistic versus traditional), conscientiousness (self-controlled vs easygoing), extraversion (outgoing vs reserved), agreeableness (compassionate vs competitive), and neuroticism (prone to stress vs stable).

For example, “eating out in pubs” was rated as an extroverted and low conscientiousness (impulsive) spending category, whereas “charities” and “pets” were rated as agreeable spending categories.

There you have it. Whether you’re an introvert, an extrovert, or a people-pleaser, you need that moola to enjoy the world around you. The scientist adds that the materials we surround ourselves with can be as integral to who we are as the people we surround ourselves with.

Our findings suggest that spending money on products that help us express who we are as individuals could turn out to be as important to our well-being as finding the right job, the right neighbourhood or even the right friends and partners.

By developing a more nuanced understanding of the links between spending and happiness, we hope to be able to provide more personalised advice on how to find happiness through the little consumption choices we make every day.

“Personalized advice on how to find happiness” through our “consumption choices”? Sounds like the biggest plug for targeted advertising I’ve ever heard.

There’s no getting around it. We are all materialistic as fuck. Buddah can take his “happiness through inner peace and wisdom” and shove it right up his fat broke ass. Capitalism is the true path to enlightenment.

[via ITV]

Image via YouTube

  1. Joff the L-E-G-A-C-Y

    Money doesn’t guarantee happiness. But is sure as shit can help.

    8 years ago at 5:06 pm
  2. Michael G Scott

    Apparently it couldn’t buy a place besides the discount bin at Wal-Mart for the TFM movie…

    8 years ago at 5:13 pm
  3. Superdave6040

    Money does by happiness. It buys a jet ski and have you ever seen somebody frown on a jet ski?-Daniel Tosh

    8 years ago at 5:19 pm
      1. BuzzLitebeer

        For those of you who didn’t laugh I’m sorry, we all miss your cousin- Tosh

        8 years ago at 10:38 pm
    1. FraGruber

      Should have clarified, money can’t buy hitting on fat chicks last time I checked

      8 years ago at 6:40 pm
  4. Don_Frat

    Money cant buy happiness for one of two reasons:
    1.) you’re fucking stupid
    2.) you’re not wasting it correctly

    8 years ago at 5:55 pm
  5. JohnnyPaul52

    I’ve heard of a lot more unhappy people on welfare than unhappy Millionaires.

    8 years ago at 6:06 pm
  6. The_Names_Doug_Dimmadome

    Money is not the key to happiness, but with enough money, you can always have a key made.

    8 years ago at 6:55 pm
  7. BornProudRaisedProud1890

    I was listening to a podcast about this today, strangely enough. Science also finds that the feeling of happiness from money spent on experiences lasts considerably longer than that of money spent on material possessions. Also, participants showed a higher degree of happiness when spending money on others as compared to the same amount of money spent on the themselves.

    Basically science found that money can buy happiness, but we’re not designed to be materialistic and selfish.

    8 years ago at 8:48 pm