Natural Light’s New Look Screams America

Times were weird in 1977: Disco ruled the airwaves, Jimmy Carter became president, and the Soviet Union was alive and well. Luckily for us, those all came to an end shortly thereafter. One thing from that era has stood the test of time since its inception in 1977, and that’s Natural Light.

Nearly 40 years into its existence, America’s favorite beer drinker’s beer is ready to reveal their new look. Unlike most of us, the good people at Natural Light have been working hard leading up to the reveal of their beach body, if you will, just in time for summer.

Here is the new look:

Natty Stubby Bottle - (NEW)

Natural Light 12 Pk (NEW)

Natural_Light_12oz (NEW)

While some of your insufferable, Crossfit-loving friends might be concerned about eating clean, I’m more concerned about grabbing a clean looking red, white, and blue beer can off the shelves. I don’t need a cold one with a piece of fruit floating on top, and enough of the seasonal IPA crap. I don’t care about your imported hops, either. Give me a Natty Light brewed right here in America by Anheuser-Busch every day of the week and twice on Sunday, because America.

Being a red blooded American means that we will find just about any excuse possible to indulge in a few adult beverages. Some beers work for specific occasions. That’s all well and good, but you always want a beer on hand that has you covered for all occasions. Golfing with your buds? Grab a case of Natural Light. Tailgating the big game? Natty Light. Double date with your girl’s BFF and her boyfriend who you’ve never met before? Might want to shotgun a few Nattys first.

Don’t just make history; make Natural History.

  1. BetaThetaBye

    Only 12 year old’s drink Natty Light, Natty Ice is what men should be drinking

    9 years ago at 5:35 pm
      1. CrossbowsAreForPussies

        all I imagine when saying your username out loud is a metrosexual in skinny jeans flipping his wrist to his ex-boyfriend

        9 years ago at 6:52 pm
  2. Clownindetox

    These are totally sweet! Can’t wait to feature one of these babies in my next “unnecessary consumption methods” video.

    9 years ago at 5:36 pm
  3. Brother Gumby

    It may look beautiful on the outside, but on the inside it still tastes like warm piss and regrettable nights.

    9 years ago at 10:42 pm
  4. Not Tim Riggins

    I miss the days of Natty Light…Or the days my buddy rolled up to a football tailgate with about six cases of Steel Reserve. There were like 10 people there.

    9 years ago at 1:11 am
  5. Clarke_Griswold

    So everyone is following Miller’s lead and going retro with their advertising, I like it.

    9 years ago at 1:43 am